Technology is a beautiful, powerful tool and at Pure Web, we absolutely love it. An unfortunate by-product of technology, however, has been the impersonal approach to relationships that people have come to expect when doing business online.
The Internet has created the ability for anyone to say anything with virtual anonymity, while emails and text messages have become the preferred method of communication over phone calls and in-person meetings.
We found it truly regrettable that such an amazing tool with the capacity to bring everyone together was beginning to cultivate cold, mechanical, indifferent business relationships. The detachment between businesses and their customers that often accompany a shift to digital operations, particularly with regard to IT companies, was simply unacceptable.
Putting the Human Element Back into Business
At Pure Web, we focus on the human side of the Internet. As far as we’re concerned, people are the single most important part of the equation. Without people, no amount of technology will ever mean much of anything—it doesn’t matter if it’s the company or organization, or the website’s visitors, people are required to make technology work.
Better Relationships Reap Better Solutions
Our commitment to nourishing the human element compels us to really get to know our clients. Through personal phone calls and face-to-face meetings, we learn who you are, what you stand for, what your needs are, and ultimately, how to bring you the ideal solutions to your IT needs.